At the Baltic Nordic SEO Summit 2026 in Vilnius, Spokane based SEO visionary Adam Chronister bridges the gap between traditional SEO and the emerging frontier of AI Optimization, sharing insights previously reserved for private consultations. His keynote addresses how integrated branding and PR strategies directly influence brand visibility within AI ecosystems like ChatGPT and Gemini, at a moment when brands with dominant PR backed presence are 70% more likely to appear in zero click search results and AI generated summaries.